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In this video, we see the entire creation process from start to finish. Kindred creates custom and limited series snowboards. One company who has really captured this experience in a video is Kindred. Not only that, the expertise and skill it takes to combine all these elements together can be immense. If you are designing and building custom handmade products, the time and effort invested in the manufacturing process can be painstaking. Kindred – Custom Snowboard (Design Focused)
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Plus the videos are really engaging and beautifully produced.
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The companies below have taken on some of these ideas and have identified and highlighted their own business values and beliefs. These are just some simple ideas that can help you pinpoint the type of video you can create for your own company.
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Have you got loyal customers? Why not try and get some customer testimonials? If your company has been around for a long time, how about featuring some of your long serving staff or highlight some company traditions? If your products are handcrafted or manufactured in your home company, focus in on that patriotic spirit and promote your unique handmade goods. If you are selling products to buying customers, think about what is working well for your business. These factors, however, are applicable to all companies no matter what industry you are in. In this post, I have selected three videos from within the manufacturing industry that I believe touch on some key factors that companies can use. With small business videos becoming extremely popular, companies that may not have been traditionally at the forefront of marketing creativity are now embracing this new strategy.